About Our Professional Trainers
Steve Shaw
Steven Shaw is well known in the automotive industry as a professional speaker, trainer and dealership expert. Steven is held in the highest regard by dealer principals, executives and associates worldwide. Steve may be considered the top service advisor trainer in the North America. He has authored 2 books on dealership service and customer handling. Clients range from small dealerships to the largest publicly held auto groups.
Steve Shaw's goal is to bring the highest impact training to our learners. This is done thru in-depth research of customer and associate trends, real world applications, simple effective words, and process to promote exponentially improved results.
Craig Mettler
Craig Mettler is the perfect complement to your service drive. Craig comes to you via the Steve Shaw Training with a background of working the service lane at a high volume midwestern Honda Dealership. He specifically has implemented proper drive process consistently in most every automotive brand. Prior to joining Steve Shaw Training, Craig implemented the Steve Shaw Training approach in his store to see tremendous success. Craigs in-store dealership training is REAL WORLD as he was on the drive tablet ready. He knows how to get things accomplished on the lane.
Bob Shaw
Bob Shaw is a service advisor to the core. He has been with Steve Shaw Training for over 10 years, and during the pandemic, he put his skills to work on the drive at a local dealership. This helped him sharpen his skills on REAL WORLD performance. His expertise is in collaborating with clients to deliver effective business solutions, training, and software integration. Proficient in negotiation, sales, customer satisfaction, and retention strategies.
Cindy Lawrence
Cindy comes to your service drive with an extensive background as a service advisor, manager and regional service trainer. Her journey in the automotive world has been defined by her passion for training, customer engagement, and operational excellence.
Cindy has an extensive background in designing and implementing comprehensive training workshops tailored to dealership needs. These workshops have included topics such as effective communication, leadership development, customer service excellence, and technical training for service advisors and managers. Additionally, she has played a critical role in developing and standardizing service policies and procedures to ensure consistent and efficient operations across multiple dealerships.
